Startup Leader Guide· a Bicycle Guide

The Library

The books behind the guides.

Every guide is built from these books and cites them per claim. Here they are on their own — what each argues, the ideas it contributes, and the guides it grounds. 18 books.

Blitzscaling

Blitzscaling is the strategy of prioritizing speed over efficiency in an environment of uncertainty to achieve massive, market-dominating scale faster than competitors.

Bootstrapping Microservices, Second Edition With Docker, Kubernetes, GitHub Actions, and Terraform

Ashley Davis

A hands-on, project-driven guide that walks developers from zero to a fully deployed, production-ready microservices application using Docker, Kubernetes, GitHub Actions, and Terraform.

Crossing the Chasm, 3rd Edition (Collins Business Essentials)

A field-tested marketing model explaining why disruptive high-tech products stall between early enthusiasts and mainstream buyers, and how to bridge that gap to achieve market dominance.

Founder's Pocket Guide: Founder Equity Splits

A concise, practical playbook for startup founders to fairly and objectively divide equity ownership among co-founders and protect that split with vesting schedules.

Founder's Pocket Guide: Raising Angel Capital

A concise, practical handbook that walks early-stage startup founders through understanding angel investors and successfully raising angel capital.

Founder's Pocket Guide: Startup Valuation

A concise, practical handbook teaching early-stage founders how to estimate, justify, and negotiate a reasonable pre-money valuation for their startup.

Founder's Pocket Guide: Term Sheets and Preferred Shares

A plain-English field guide that demystifies startup investment term sheets and preferred share rights so founders can negotiate funding deals intelligently before paying lawyers.

From Impossible to Inevitable

A systematic playbook for turning aggressive growth goals into predictable, achievable outcomes by mastering seven interlocking ingredients of hypergrowth used by the world's fastest-growing SaaS companies.

Lean Analytics: Use Data to Build a Better Startup Faster

Alistair Croll, Benjamin Yoskovitz

A practical guide to using the right metrics at the right stage of a startup to validate problems, build products people want, and grow a sustainable business faster.

Play Nice But Win: A CEO's Journey from Founder to Leader

2021

Michael Dell, James Kaplan

The founder and CEO of Dell Technologies recounts his journey from starting a PC company in his dorm room to executing the largest tech leveraged buyout and acquisition in history, proving that long-term vision and core values can triumph over short-term market pressures.

Rework

Jason Fried & David Heinemeier Hansson

A contrarian guide arguing that building a real business is simpler, leaner, and faster than conventional wisdom suggests—if you act now, stay small, and stop imitating big companies.

Running Lean

A systematic, experiment-driven process for iterating from your initial startup vision (Plan A) to a business model that actually works before you run out of resources.

The Hard Thing About Hard Things

A battle-tested founder-CEO argues that the hardest parts of building a company have no formula, and shares the raw, unscripted lessons of leading through near-death crises, layoffs, and impossible decisions.

The Lean Startup

A scientific, management-driven approach to building startups under extreme uncertainty by maximizing validated learning through rapid Build-Measure-Learn cycles.

The Startup Owner's Manual

A step-by-step operating manual that teaches founders to search for a repeatable, scalable, profitable business model using the Customer Development process rather than blindly executing a business plan.

Traction: A Startup Guide to Getting Customers

Gabriel Weinberg, Justin Mares

A practical playbook for startups to systematically find the customer acquisition channel that will unlock rapid growth, using a repeatable testing framework across nineteen distinct traction channels.

Traction: Get a Grip on Your Business

A practical operating system (EOS) that helps entrepreneurial leaders strengthen six key components of their business to gain traction and realize their vision.

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

2019

Brad Feld, Jason Mendelson

A comprehensive guide for entrepreneurs to demystify venture capital financing, master term sheet negotiations, and build successful, long-term partnerships with investors.